Physical trading is as old as human existence on earth. As a traditional method of exchange of goods and services, it has sustained humanity and served as an active means of social interaction among and between people from unrelated/diverse backgrounds, economy, cultures, ethnicity, religion and tradition. Its key feature is trade localization, which restricts market reach and the anticipated revenue from sales. The variety of goods and services is limited because the market players are also limited in number. With these setbacks, the anticipated growth in revenue is restricted within the horizon of the physical market environment.

Contrarily, E-commerce is trading via electronic means. It is a globalized trading framework that eliminates the barriers of distance and challenges of exchange while expanding without limits, the market players with attendant unlimited opportunities. Opportunities presented are parallel to the multiplicity of initiatives and technological breakthroughs in goods and services. There is a buyer for every product on an e-commerce platform. It is also a platform for competition which drives product and service improvement. The implication is that goods and service providers strive to perfect their offers to secure economically viable market share.